You have lead your audience past four types of resistance: 1. their doubts and reservations about their own suitability (Personal resistance), whether or not they can trust you (Relational resistance), the practicality of the solution (Practical resistance) and the people that would be on the journey with them (Social resistance). Now they look at their context and go: “Great plan, but life just doesn’t work that way”. They look at their reality and say: “What if the solution or the people having to implement it fail?” I call this cosmic resistance.
Cosmic resistance is what happens when everything is lined up to go and your budget is cut, or a key player gets sick and unable to continue, or the equipment simply fails. Through no fault of yours, or the people trying to make the difference, it just fails. What then?