What can I do with a Story-Strategy?

Move your audience, your team, your people

Through the ages from ancient myths to modern fantasy, Bible stories to Grimm fairy tales, story tellers from the earliest times until now has harnessed the power of story to impact the lives of others and to teach them truths that otherwise seem abstract and complex.

They knew how to meet their audience where they were and draw them into a story world that opened to them a new perspective and took them on a journey of discovery so that, by the end of the story, something had shifted for them. In identification with the people in the story, the listeners could change how they see things, what they believe about their world and how they act within it.

Story-Strategy is the underlying blue print of how stories do this. What are the mechanisms that draw people in?

How do you shape the story so that people change their beliefs, opinions and actions?

But Story-Strategy does not end with its use in shaping stories that are written or told. This very same strategy can help you shift the story of your life, the lies of your audience, the story of your organisation.  You can apply the same strategies that story tellers use to tell great stories, to live a great life story, or to design a story for an organisation, or a team, or a social grouping of any other kind.

Story-Strategy is the internal structure of stories that allow them to move people. These same structures can be used to design

  • talks,
  • workshops,
  • Organisational Development Programmes,
  • Interventions,
  • conferences,
  • learning material or
  • personal development projects.

But it is not just these internal design features of story that can move people, but also the delivery methods: the way you present the story through training, coaching, facilitation, talking and selling. There is also an entire printed media side to this, but I like to focus only on the oral delivery of the story.

Story-Strategy is the big picture sequential design and the poignant delivery of messages and events that take people from where they are to where they could be.

Every good story-strategy, like every good story, has a well designed beginning, middle and end. Each of these three can be divided into three more sections so that your beginning leaves no-one behind, your middle keeps everyone rivitted and your end leaves them changed forever.

To design conferences, workshops, talks or programmes that move people, use a Story-Strategy.