Call on the hero’s Character
Once the audience catches on to a new idea, a new way of viewing a problem reframed as a possibility (Introduction), they must be enrolled as the heroes who can make that possibility happen.
As soon as your audience starts dreaming about new possibilities their status quo is threatened. This automatically leads to at least five kinds of resistance. The first kind is personal resistance. You can also call it moral objection. Your audience is asking: Why me? How is this relevant to me?
The most effective strategy to overcome this kind of resistance is… read the rest on the Playing Mantis blog and find out what The Lord of the Rings had to do with it.